Marketing is essential for any business. Yet it can be expensive and difficult to reach your target audience, especially for a small business. Here are a few low-cost ways to get your business noticed:
- Host an online Giveaway
Giveaways are at once a great way to market your business and gather data. Everyone loves a free gift or giveaway and it should not cost you more than a few of your products. At the same time, be sure to get the telephone numbers or email addresses of everyone who enters to use for future marketing campaigns.
- Find influential people to talk about your product/service
Determine who are authoritative figures in your business’ specific field. If you can convince these people to promote your product you can gain a large customer base. It is essential that you make sure that this person has a large following who will be likely to follow their advice to make use of your product or service.
- Publish great content
If your business operates online it is essential that you produce unique content that people will find useful. Content will not only help guide readers to your product/service but will also earn you a higher position on Google searches.
- Make infographics
Infographics are a powerful marketing tool that gives the customer a brief view of everything you want to communicate. These colourful images can easily be shared on social media to gain broader customer interaction.
- Develop a Customer Referral System
Make use of existing customers in order to procure new ones. Offer your customers a free product or service in exchange for referring friends or family that might also be interested in your product/service. Word of mouth is one of the most powerful ways that you can market and expand your existing client base.